At V by Vie, we believe great design isn’t reserved for galleries or brands. It should be something you live with, gift with, and experience daily. Founded by the creative minds at Vie Studio, V by Vie is a curated blend of gift shop, florist, and café. Located in Alexandria, Sydney, it’s a space where every object is selected for how it looks and makes you feel.

A Gift Shop Designed by Designers

Unlike typical boutiques, V by Vie is curated by interior designers, brand stylists, and creative professionals who approach retail as a form of storytelling. Our shelves aren’t filled; they’re composed. Every gift, floral arrangement, and home object has been chosen with the same care we give to a design project. You’re in the right place if you’ve searched for curated gifts in Sydney or design-led gifting experiences.

From Studio to Shelf: Where Creativity Meets Everyday Use

The aesthetic of Vie Studio, neutral tones, quiet beauty, and meaningful form, lives in every detail of V by Vie. From preserved floral arrangements to handmade candles, everything we stock has been considered, tested, and loved by our team first. We believe in offering objects that feel as good as they look. Things you’ll want to keep, gift, and hold onto.

Gifts with Intention, Not Just Products

Whether you’re choosing a thoughtful thank-you gift, a housewarming piece, or something just for you, our goal is to help you reconnect with the meaning of giving. V by Vie invites you to explore gifting as an act of curation, a chance to show someone (or yourself) what considered design feels like. Because great design doesn’t have to be loud. It just has to be felt.