The GOAT STORY was inspired by the greatest discovery of all time – coffee! It was back in 13th century that a flock of goats stumbled upon a bush of berries that made them go loco! Their obviously bored and adventure seeking (I mean, what do you do stuck in 13th century Ethiopia?!) shepherd decided to brew the berries. And thank goats he did! Fast forward to the 21st century: that’s when Goat Story kick in (or the excessive coffee they drank). They decided to revolutionize coffee drinking and designed a one-of-a-kind coffee mug – THE GOAT Mug. Goat Story decided to dedicate it to the ones worthy of the praise – goats. For that reason the shape of their unique coffee mug resembles goat’s horn.